We are now producing nearly 300 million tons of plastic every year, half of which is for single use. Over the last ten years we have produced more plastic than during the whole of the last century.
Yeah, that’s loads.
Right now an estimated 12.7 million tonnes of plastic – everything from plastic bottles and bags to microbeads – end up in our oceans each year. That’s a truck load of rubbish a minute.
On top of this (yes, there’s more) there are also untold numbers of extremely small plastic fragments in marine waters. Plastics are non-biodegradable and merely break down into smaller and smaller pieces. These are known as microplastics, and are less than 5 millimeters long. Some are microbeads, tiny pieces of plastic that are added as exfoliants to conventional beauty products, while others come from larger plastic pieces that have degraded over time.
More than 80% of marine debris comes from land, meaning it a lot of it is actually our day-to-day wastage that has made it all the way to the sea. We have developed a “disposable” lifestyle and estimates are that around 50% of plastic is used just once and thrown away. Annually approximately 500 billion plastic bags are used worldwide. That’s more than one million bags are used every minute. However - the average “working life” of a plastic bag is only a brief 15 minutes. That’s some not-so-sweet working hours.
We are on a mission to change this. We believe in using ingredients that are free from microplastics. We put thought into our packaging to make sure it is beautiful enough to re-use. We want to make a change.
Shop from our Ocean collection and we will donate 20% of the profit to help Saving the Ocean.