Kellie of Wholehearted Wardrobe

We've gotten to know our newest family addition - Kellie, the writer behind Wholehearted Wardrobe.


Tell us briefly about yourself, and your platform (blog, etc) :) What made you start your blog/platform?

Hi there! My name is Kellie, and I blog over at The Wholehearted Wardrobe. I started my blog in September 2017, after dabbling in ethical, sustainable and slow fashion for a few years. I was really excited about everything I had learned, and wanted to share my passion with other people in the community. My blog started out really small – I just took some selfies, or pictures in my small apartment kitchen, but worked really hard on having good writing. Now that my blog has grown, I’m working on improving my photography, too!


Tell us about your interest for sustainable fashion - how did you first get in to it, and what motivates you?

I work in marketing and public relations, and for a period of time worked in beauty PR. Working events and being in that industry definitely instilled a sort of self-consciousness in me. I was always worried about what I looked like and ended up buying so, so many clothes. Eventually, I just got really tired of trying to keep up with other people! I also work in the sustainability industry now, which has had a huge impact on how I look at my closet and consumption.


Who inspires you in the world of ethical and sustainable fashion?

Probably too many to name! But if I have to stick to the major ones, it’s of course Safia Minney, and I also love Sustainably Chic.



What is your biggest obstacle when it comes to sustainable fashion, and how do you overcome them?

Cost, without a doubt. To be honest, I’m not sure I’ve really overcome this, as there are so many great sustainable clothes that I want to own. I try to make a list of items I really need in my wardrobe, and focus on saving for those so I don’t get distracted by unnecessary wants or impulse purchases. I also really enjoy shopping secondhand!


Do you have any exciting plans for the near future your would like to share?

I’m really busy continuing to find great brands like JUN-i to feature on my blog, so stay tuned for more ethical-fashion-goodness!

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